Tips for a Good Design Brief
In order to get the best out of your designer it is important to supply him or her with a comprehensive Design Brief. Whilst it is the designer’s responsibility for creating and bringing life to the design, there are certain things that you, the client, can do to ensure the process runs smoothly and produces the best possible artwork. Who knows, these tips may even save you time and/or money along the way!
The Basic Outline
The basic outline is a brief description of your requirements which should include the following things:
- A brief description of your business. This gives the designer an idea of what you do.
- What are you trying to achieve? State the purpose of the design.
- Who are the target/primary audience?
- Keywords describing the desired look and feel if the design (i.e. corporate, modern, trustworthy etc)
It is essential that correct specifications are provided to the designer at the earliest opportunity. It is not always straightforward for the designer to alter these retrospectively, and sometimes this will incur additional charges. Providing the designer with the answer to the following questions:
- Is the design for web, print or both?
- What are the dimensions or size of the design? i.e. A4 or 120mm x 80mm
- What file formats does the final artwork need to be delivered in? (i.e. pdf, jpg, gif etc)
Providing Copy and Images
One of the biggest frustrations for a designer is being provided with very low resolution images by the client – try to provide the best quality images you can. When submitting copy (or text) for the design make sure this is in a format that the designer can ‘copy and paste’ from (i.e. MS Word) rather than having to type it all out. This will save the designer time meaning he or she can dedicate more time to the atheistic aspects of the design.
A Simple Sketch
Don’t be afraid to submit a simple hand-drawn sketch with your design brief. Even if you are not the most artistic of people, a simple sketch of your ideas or design layout will quickly give the designer an insight of your intentions. If you don’t deal with your designer face-to-face then you can always scan your sketch and email it over.
Examples of Work
Don’t get me wrong, we all want our artwork to be unique, but there is no harm in sending your designer a few examples of relevant work that you like the look of. This will narrow it right down and give the designer a clear idea of the type of design that you are trying to achieve. This can really speed up the design process as the initial draft is likely to be on the right track rather than it taking 3 or 4 drafts for the designer to understand your requirements.
If you follow these tips you should be well on your way to receiving a great design!
By Kingsley Thompson
Pocket Money Designs